On My Mind

We all know about the classic bucket list spots—think Paris, Bali, or Santorini—but what if I told you some of the most memorable travel experiences come from places you’ve probably never even heard of? Hidden gems offer a unique sense of adventure, without the crowds or inflated prices. Whether you’re a nature lover, a culture seeker, or just need a break from the tourist traps, these underrated destinations might just become your new favourites.

1. Bled, Slovenia: The Fairytale Lake Town You’ve Never Heard Of

Nestled in the Julian Alps, Lake Bled is like something straight out of a storybook. Imagine a serene emerald lake with a tiny island at its centre, complete with a charming church and a medieval castle overlooking the waters. It’s perfect for kayaking, hiking, or simply enjoying a slice of Slovenia’s famous cream cake (kremšnita). Despite its beauty, Bled is often overlooked in favour of bigger European hotspots, making it a peaceful retreat for nature lovers.

Don’t Miss: Rent a rowboat and visit Bled Island to ring the “wishing bell” in the church. Legend says it brings good luck!

2. Hoi An, Vietnam: A Lantern-Lit Haven of History and Culture

If you’ve ever dreamed of wandering through streets filled with colourful lanterns, Hoi An is the place for you. This charming city in central Vietnam is a UNESCO World Heritage Site known for its ancient architecture, delicious street food, and vibrant culture. It’s less chaotic than Hanoi or Ho Chi Minh City, yet offers an authentic slice of Vietnamese life. Spend your days exploring the Old Town, biking through rice paddies, and eating your way through the night market.

Pro Tip: Visit during the monthly Lantern Festival for a magical experience as the city lights up with hundreds of floating candles and lanterns.

3. Salta, Argentina: The Hidden Jewel of the Andes

While most travellers flock to Buenos Aires or Patagonia, Salta remains a lesser-known gem in Argentina’s northwest. Surrounded by dramatic mountain landscapes and vibrant red rock formations, it’s the perfect destination for road trippers and wine enthusiasts. Salta is famous for its high-altitude wineries, colourful desert valleys, and rich indigenous culture. It’s a great spot if you’re looking to escape the crowds and experience Argentina’s raw, natural beauty.

Must Do: Drive along the Quebrada de Humahuaca and stop by the Hill of Seven Colours. The views will leave you speechless!

4. Kotor, Montenegro: Europe’s Best-Kept Secret

If you want to experience the Mediterranean without the crowds of Dubrovnik, head to Kotor. Tucked away in the Bay of Kotor, this medieval town boasts stunning fjord-like landscapes, narrow cobblestone streets, and a rich history. Hike up to the ancient fortress for a panoramic view that rivals anything you’ll find along the Adriatic coast. Kotor’s charm lies in its laid-back vibe, making it the ideal destination for a relaxing getaway.

Local Tip: Try the local seafood—Montenegro’s mussels and oysters are some of the freshest you’ll ever taste.

5. Geneva, Switzerland: The Underrated Gem of the Swiss Riviera

When you think of Switzerland, your mind probably jumps to Zurich or the ski resorts of the Alps, but Geneva is a hidden treasure waiting to be discovered. This lakeside city is known for its international flair, stunning natural scenery, and vibrant cultural scene. Geneva offers a mix of cosmopolitan experiences with a touch of tranquility—think walks along Lake Geneva, exploring the charming Old Town, and tasting world-class Swiss chocolate. It’s the perfect destination for those seeking a sophisticated, yet relaxed European escape.

Don’t Miss: Take a boat ride on Lake Geneva for stunning views of the Jet d’Eau and the surrounding mountains, and visit the Patek Philippe Museum to admire Swiss watchmaking at its finest.